The Benefits Of Guest Blogging

guest blogging

Since working as a digital marketing specialist I have seen a lot of different takes on what is the best way to market a business. Is it ads? Email campaigns? Social media posts? It all sort of depends on who your audience is. You have to remember that not everyone is on social media so you need some sort of plan B to execute on.

Guest blogging is one marketing tactic to consider. It gives you an opportunity to network with those in your industry that aren’t direct competitors. Back when I started my own blog, Bus Fair, I reached out to a whole network of people who would be interested in my stories. I found a lot of those in the community were coming together to bring attention to epilepsy awareness. There were blog relays, interviews, and social networks all looking for people to share their stories.

Still not convinced there is a way guest blogging can help out your website? Keep reading why you should give it a go to see how things play out.

Backlinks

This is by far the number one reason people guest blog. Moz explains, “Backlinks also called ‘inbound links’ or ‘incoming links,’ are created when one website links to another. The link to an external website is called a backlink.” The more sites you have links on, the better. Search engines will recognize you for being a credible source and rank you higher in search engines.

Increase brand visibility

One way to become the person or company who knows what they are doing is to reiterate that message all over the web. If you post on a site that sees over 20,000 people and of that number 5,000 people views your post. You may not get all 5,000 people to your site, but you will get a good chunk of people. The more times you guest post, the more times people will see your name and become curious about what you have to offer.

Develop your authority

My most recent opportunity for guest blogging was for Jane Dope where I wrote a personal essay, How CBD Helps Me Manage My Epilepsy. I shared my experience using CBD to control my seizures. After writing on the topic for several years now, I knew what people want to read regarding CBD and epilepsy. I had people not only coming to Bus Fair, but they also emailed me to find out more about seizures, surgeries, and alternative medicines.

Build your subscriber base

What’s the first thing that people see when they come to your site? Most likely it is a popup asking them to subscribe to your email list. Once you have established your authority on a topic, people will click on the backlink to go visit your site. If you’ve done your job right, they’ll be interested in learning more and sign up for an email newsletter. 

If blogging isn’t your thing, I get that. That’s why I’m here to handle it all for you with my blog management service. Click below to contact me with the details of your project and I’ll put together a proposal that will work for you!

5 Laws Of Content Marketing That Results In Success

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I recently had a conversation with a new client about how content marketing could help her business. She said that it takes up too much of her day and she doesn’t have the time to create a website, write blog articles, and manage email blasts. “I need to focus on my business! I don’t understand why some of my posts reach a large audience, while others don’t.”

“You’re not alone in wondering why that is,” I told her.

There’s no denying that creating content for your business is time-consuming and if you don’t know the right formula, you won’t see the results that other businesses brag about. Keep reading to learn what you need to know before creating content that connects with your customers.

5 Laws Of Content Marketing That Results In Success

  1. Define your goals. What is it that you want to be the result of creating content? Is it for more followers on social media? Or perhaps you want to rank hire in Google searches. Whatever it may be, defining your goals provides the foundation for your marketing campaigns.
  2. Define your audience. You may already know who they are, but go further than age and gender. Look at interests, organizations your customers belong to, careers, job titles, etc.
  3. Identify keywords. Research your competitors and see what keywords they are using that makes them appear on the first few pages of a search. You can also go to websites that have a keyword bank ready to go.
  4.  Create a schedule. Are you going to post an article once a week? Twice a week? All of this matters. Posting frequently doesn’t necessarily mean you will rank hire or have more people opening your emails. What matters is the quality of content. That will draw visitors to your site, and turn them into customers.
  5. Track your analytics. It is tedious to keep track of how many people visit your site or open your emails, but those numbers will direct you as to what content they want to see more of.

Do you still need some guidance?

That’s why I’m here! Please contact me for your FREE demo to see how my services can help increase engagement, gain followers, and free up your time. It takes less than five minutes to fill out. All I need to know is a little bit about your business and what you hope to get out of it.

I look forward to chatting with you soon!

The Secret to Exceptional Self-Discipline Isn’t What You Think Via Inc. Magazine

social media tips

I follow Inc. Magazine on Facebook and while scrolling through my newsfeed I saw an article about self-discipline by Jessica Stillman. I love reading articles and books about how to become a better person. Or how to become a more productive person. Here’s the catch. I don’t relate to everything on those listicles posted on every social media platform there is.

I’m not a morning person. I can’t stand running. For the life of me I couldn’t accept the Keto diet (I love pasta too much). AND I am an introvert that is scared off by large groups of people.

The thing is, if you force yourself to do those things you don’t like, you are actually being counterproductive. I noticed that with my most recent adventure with trying out the Keto diet. Every meal I made was bland and tasteless despite following recipe after recipe.

It all makes sense. The diet was something I felt forced to do and thus I failed at it. Now that I am back on my usual diet and regime, I am happier and I can see that effect on other aspects of my life. Including the work I produce.

Interesting stuff to think about. I encourage you to check out Stillman’s article here.

While you’re practicing discipline and focusing on your business, I can help by keeping your blog and social media accounts running. Check out all of my services and contact me for your free demo.

The Importance Of Customer Service In Small Business

customer service

Yesterday I reflected on something that all businesses should.

Customer service.

Providing good customer service as a small business owner is one of the most important aspects when it comes to growing your business. In this day and age of the public being able to leave reviews on the web, you better have all your ground cover in the case you have to deal with a client or customer who leaves you a nasty one. In this post, I will give a “hypothetical” example of both good and bad customer service.

The issue that started it all

Company X asked Jane Doe to attend an appointment at Company Y.  Company Y required her to arrive early and fill out paperwork to confirm her identity and basic information. Upon submitting the completed paperwork, the employees on site were still missing information. When Jane Doe gave them the further information they requested, they still didn’t have all their ducks in a row. Regardless, Company Y continued on with the appointment.

Jane Doe wanted to be sure that Company X received all the information that Company Y was responsible for. Company X quickly got back to Jane Doe and said that they hadn’t heard from Company Y.

Concerned, Jane Doe contacted Company Y to see why Company X didn’t have the information yet.

Company X referred Jane Doe to Company Z. Company Z referred Jane Doe back to Company X. Then she was referred back to Company Y.

After a few rounds of phone calls and emails, Jane Doe found out that the private information that Company Y and Company Z had access to, was released to an unknown party. Not to company X who needed the information. Clearly upset, Jane Doe continued her calls to all three companies and continued to get passed around from representative to representative. Getting nowhere, Jane Doe’s blood began to boil and steam was coming out of her ears (some even say she popped a blood vessel or two). Shouting now, Jane Doe requested to speak with Company Z’s manager.

 

The rep said that Company Z’s manager was in a meeting. Jane Doe was at the point where she didn’t care and refused to get off the phone, tying up the lines and leaving other customers waiting. Company Z got the manager and Jane Doe found out they had all the incorrect information that they received from Company Y.

Jane Doe called Company Y and they hung up on her.

Concerned for the well-being of Jane Doe, Company X figured out that in order to resolve this issue, the correct action was for Company X to speak directly to Company Z. Now, direct contact could be made and not relayed through Jane Doe.

Jane Doe realized that this whole issue started back with Company Y. She called them again after she called down, and asked that she speak to the CEO. When she spoke to the CEO’s secretary, she promised to resolve this and have the relations manager call Jane Doe.

The good

Reviewing this “hypothetical” situation is bone chilling. The way Jane Doe’s private information was leaked and Company Z didn’t take that seriously is unacceptable business practice. It shouldn’t have taken all those phone calls, emails, and speaking to multiple employees in order to finally speak to the head of Company Y. The head of Company Y could not have been more apologetic and embarrassed at the way things were handled. No business owner should ever be embarrassed by their employees. Make sure you have rules and procedures in play so that when Jane Doe gets to the point of screaming, your employees know the right words to say and the right actions to take.

Company X handled things correctly. Company X was responsive, replying to emails within 30 minutes of receiving them. When things turned ugly, Company X knew when they needed to step in and handle things themselves.

The bad

Hanging up on a customer no matter how upset they are is completely unacceptable. Under no circumstance should you do that as a small business owner. That is a sure way to lose business and get a bad rep for yourself in your industry. When Jane Doe finally spoke to the head of Company Y, she learned that she wasn’t the first one to complain about Company Z. Company Z was disorganized and showed no responsibility for their actions. Jane Doe will never want to use either Company Y or Company Z again.

The ugly

Jane Doe was only taken seriously when she yelled and cursed at employees that she knows didn’t deserve it. That sort of attitude when trying to work with Company X, Y, and Z isn’t right. Jane Doe was in the wrong and she knows that, but it wasn’t until she got to that point that she was taken seriously. The issue got out of control and Jane Doe felt helpless as the appointment and her information was important. Her information was leaked. That sort of carelessness deserves special attention.

Company Z never took any action to apologize for they way they handled the situation or for leaking her information. So, Jane Doe went a step further and reported them them to the higher ups. If the higher authorities agree with Jane Doe, Company Z could get a hefty fine.

Gee Whizz… Sucks to be Company Z.

Lesson?

Don’t ever mess with Jane Doe.

Treat her concerns as your number one priority. If you as a business owner made a mistake, you don’t hang up on Jane Doe. You don’t keep passing her around to admin to admin who has no authority to handle Jane Doe’s case. You talk to Jane Doe as soon as you can and make things right again. Even if you don’t agree with how Jane Doe spoke to you over the phone, you make things right.

Why Being A Very Responsive Blogger Is Important For Your Business

website content help

As a freelance blogger, you have to be aggressive when it comes to getting a new client. To stand out amongst your competitors, you have to show the client your best qualities. It isn’t all about being the best at what you do. It is how well you treat your client that matters the most. This includes being a blogger who has a quick response time when it comes to keeping in touch. Here’s why.

It’s respectful

The number one reason to be easily responsive to your client is to show that you respect them. To go off the map for a few days makes a huge difference in business. Your client is waiting for their articles and being slow to respond to any emails can affect the way their business runs. Entrepreneur Magazine sums it up perfectly, “Give respect. It costs nothing to be courteous, but you can pay dearly if you aren’t.”

Avoid missing deadlines

Business owners have tight deadlines to follow in order to continue to grow their business. If they are waiting a day or more to hear back about their blog posts, you are causing them to miss out on opportunities. Instead, keep in communication with them and be upfront if you are running behind on a project. Your client will appreciate a heads-up so they can adjust things on their end.

Shows you take yourself as a blogger seriously

You may not feel like it, but as a blogger, you are a business owner. People will be able to tell how seriously you take yourself as a business owner based on your response time. The slower you take to respond to them, the more likely they will come to the conclusion that you aren’t as committed to your blogging services as you make yourself out to be. They will be much more impressed and want to work with you if you respond in a timely manner.

How long should it take you to respond to a client?

Now that you know how important it is to respond to a client quickly, the question becomes how quick, is quick? Forbes Magazine explained the psychology of email response times in a society of smartphones and wifi. “Expect a response within an hour. Thanks to portable electronic devices, about 50% of replies are sent in fewer than 60 minutes. After 48 hours days, there’s little chance of a response.” Keep your phone handy in case something comes through when you are away from your computer.

Don’t get too stressed about responding to a client’s email within minutes of receiving it. Rushing to answer their question can lead to mistakes and miscommunications. Rather, be sure that you keep in contact frequently. This even means acknowledging that you received their email and are looking into their inquiry. Clients appreciate quick response times because it keeps projects moving along generating more business for both you and them.

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