Since working as a digital marketing specialist I have seen a lot of different takes on what is the best way to market a business. Is it ads? Email campaigns? Social media posts? It all sort of depends on who your audience is. You have to remember that not everyone is on social media so you need some sort of plan B to execute on.
Guest blogging is one marketing tactic to consider. It gives you an opportunity to network with those in your industry that aren’t direct competitors. Back when I started my own blog, Bus Fair, I reached out to a whole network of people who would be interested in my stories. I found a lot of those in the community were coming together to bring attention to epilepsy awareness. There were blog relays, interviews, and social networks all looking for people to share their stories.
Still not convinced there is a way guest blogging can help out your website? Keep reading why you should give it a go to see how things play out.
Backlinks
This is by far the number one reason people guest blog. Moz explains, “Backlinks also called ‘inbound links’ or ‘incoming links,’ are created when one website links to another. The link to an external website is called a backlink.” The more sites you have links on, the better. Search engines will recognize you for being a credible source and rank you higher in search engines.
Increase brand visibility
One way to become the person or company who knows what they are doing is to reiterate that message all over the web. If you post on a site that sees over 20,000 people and of that number 5,000 people views your post. You may not get all 5,000 people to your site, but you will get a good chunk of people. The more times you guest post, the more times people will see your name and become curious about what you have to offer.
Develop your authority
My most recent opportunity for guest blogging was for Jane Dope where I wrote a personal essay, How CBD Helps Me Manage My Epilepsy. I shared my experience using CBD to control my seizures. After writing on the topic for several years now, I knew what people want to read regarding CBD and epilepsy. I had people not only coming to Bus Fair, but they also emailed me to find out more about seizures, surgeries, and alternative medicines.
Build your subscriber base
What’s the first thing that people see when they come to your site? Most likely it is a popup asking them to subscribe to your email list. Once you have established your authority on a topic, people will click on the backlink to go visit your site. If you’ve done your job right, they’ll be interested in learning more and sign up for an email newsletter.
If blogging isn’t your thing, I get that. That’s why I’m here to handle it all for you with my blog management service. Click below to contact me with the details of your project and I’ll put together a proposal that will work for you!
Quill & Ink Enterprise 