You finally created a fantastic website for your business. It took a lot of work and research but now here comes the other half of maintaining a website, promoting it. No matter how many keywords and SEO tricks that you have used, you’ll still need that extra push to grab people’s attention.
Here are 7 ways to effectively use social media to promote your content.
Find what social media outlet works best for your industry
Facebook and Twitter are the largest social media outlets on the web. But, that doesn’t mean that they will help promote your business. For example, if you run a job board site, using LinkedIn to promote it would peak the attention of a larger group of people. Do your research before you sign up for various accounts to make sure they are worthwhile and won’t take away time from other aspects of your business.
Use visuals to pull readers in
Catch a reader’s eye when they’re scrolling through their newsfeed with an interesting picture or meme. If you’re not much of a photographer, you can use stock photos from sites like Shutterstock or Creative Commons. You can also spice up a stock photo with Canva.com and create your own free meme, banner, or picture ad.
Headlines are just as important as the content itself
Fun and creative headlines are more likely to catch your audience’s attention but don’t mislead them. A misleading title may draw them in, but you’ll see an increase in bounce rate on your site. Remember, you want to create a unique headline to differentiate you from your competitors.
Find the right time of day to post
It is easy to click the “share” button whenever you want. However, in order to reach the maximum amount of people, you’ll need to know when they are most active on social media. Once you have figured that out, you can then create a time to post every day.
Poll the audience
The only way you are going to know what interests your audience is if you ask them. Quiz your followers or let them chime in what their thoughts are on a particular topic. Questions are a great way to engage with your audience and promote your product or services.
Use online communities to your advantage
A social media community doesn’t stop at the reader’s newsfeed. There are thousands of groups within Facebook, LinkedIn, and Twitter platforms. Bring awareness to your blog or website by contributing as much as possible to these online communities.
By utilizing one or all of these ways, you’ll have a higher chance at driving social media traffic to your website or blog.