3 Tips I Share With Clients When They’re Starting a Business

More recently than ever I am running into friends and family who want to run a business. One of my mom friends sent her guy to preschool this year and found herself with a lot of time on her hands. So, she took her hobby of horseback riding and is about to launch a sole proprietorship. She’s nervous about making money, marketing herself, and pretty much how to do it all.

With my experience starting a business, as well as helping others maintain one, these are the three tips I gave her to give her the confidence needed to succeed.

Create a profile on LinkedIn

In today’s workplace, having a LinkedIn profile is a must. This gives you the option to be discovered and contact potential clients. Interact with posts, people, and join groups. All of these will help others to get to know you and possibly turn connections into clients.

Patience is a virtue

It really is true that being patient is the most important part of running a sole proprietorship. If you get too hung up on finding clients, you’ll lose confidence in yourself. While waiting to see if your marketing tactics are working, find side gigs that will make you a more marketable person to do business with. For my friend, I told her to help out with others in her barn doing odds-and-ends jobs. People will see that you are a hard worker and take being your own boss seriously.

Build a website

Start your business by starting your own blog! Better yet, buy a domain (they are cheaper than you think) and build a website. In addition to LinkedIn profiles, website are now the new resume. Especially for freelancers or sole proprietorships. People need to see content, photos, and read articles that show your personality and work ethic. Written with search engine optimization in mind, you can reach others organically versus word of mouth. Plus, if you have ads or offer advertising space, the extra traffic can monetize your site.

Let’s Chat!

I have all the tools, a quiet office setup, and attention to detail that makes for writing error-free quality web content to get your business off and into the internet. Contact me at quillandinkenterprise@gmail.com to see if my skills can help you with your website development goals.