Why should I hire a freelance digital marketer versus a firm or ad agency?

As an independent contractor, I take pride in working closely with my clients. I believe that working with a freelancer gives you a personal connection. I know that when freelancer and client work one-on-one together, the work gets done faster and more efficiently than with a firm or agency. There is less back and forth and more time focusing on getting work done to grow your business faster.

I’ve also found that working with a marketing agency means you pay a whole lot more. I quote each project individually and am always conscious of your budget.

Assuming I’ve decided to go the freelance route, why should I hire you vs. another freelancer?

I have a bachelor degree in English and a bachelor degree in Communications from the University of Colorado at Boulder. I have years worth of experience writing and marketing. I have worked with all types of writing including essays, short stories, books, ebooks, blogs, web content, and digital marketing content.

What services do you provide?

My services include blog management, digital marketing, proofreading and editing, and paid advertising. You can find more details on the services I provide here.

Who are most of your current clients?

My clients come from established business, startup companies, and authors looking to be the next New York Times Bestseller. I currently do a lot of business ghostwriting for clients who contribute to publications like Forbes, the Harvard Business Review, and Inc. Magazine.

The clients that hire me for digital marketing or web content are generally new businesses. I take the time to research what their competitors are doing and figure out how to differentiate them.

How much do you charge for your services?

I have found that writing and editing projects are generally a fixed price versus hourly. This is because there is more that goes into writing and editing and I don’t believe charging by the hour is the right way to go. Doing something like market research would be an hourly project.

I don’t want to rush your project, so the time it takes is irrelevant. I want to complete your project correctly the first time. That’s what’s most important, right?

I understand that there are plenty of other writers and digital marketers that will charge you pennies for their services on freelance sites. My philosophy on that is you get what you pay for. I charge what I charge because I know what it takes to generate leads for you.

The reason you hire someone like me is to get that has years of writing experience that yields the high-quality articles and digital marketing content. My fees are based on the value of my work, not the time I spent on it.

Will you give me a quote before the work begins?

Of course. I recognize that budgets are tight and no one blindly hires someone for a marketing service.

I offer a free 15-minute consultation call to get an understanding of your project. After we speak and I have a better idea of what will all go into it, I’ll give you a firm quote. My clients all tell me that they feel like they get excellent value for their money.

In addition to well-edited copy and digital marketing campaigns, they receive first-class business know-how.

What are your terms?

I require a 50% deposit up front for most writing and editing projects. The balance is due upon project completion.

What types of payment do you accept?

I accept company checks or electronic payments through PayPal. If you don’t have a PayPal account, you can still pay through PayPal using a Visa or MasterCard credit card. I can send information on how to set that up. Please note that PayPal charges a fee of approximately 3%.

What makes you unique as a digital marketer?

Other than my education and experience, I care about my clients and their successes. That’s why I work closely with my clients and am dedicated to each piece I work on.

I am a detailed oriented and organized person. I ask lots of questions and make sure I understand the full scope of what you are looking for when hiring someone to handle your writing, editing, and digital marketing projects. I have worked with many different industries and can offer suggestions on items to make sure your project is heading in the right direction. I want to understand who you are and what your business is all about. Having a well-written and edited piece goes far beyond words and formatting.

I’m looking for a digital marketer long-term, someone I can give on-going work. Do you take on accounts?

Yes, I do. Many of my clients have been with me for a long period of time now. Because they know what each long-term client is looking for, they just pass along their project with minimal direction. They like that I am loyal, have a quick turnaround, and get the project done right the first time.

What is the typical process for having you write a blog article or digital marketing campaign for my company?

To be sure that we are both on the same page, I’ll set up a call (phone or Skype) at your convenience. I like to take my time and get to know exactly who you are, what you need help with, and any specific details that you’d like me to include in your writing project or digital marketing campaign.

After I’ve gotten as many details as you can provide, I’ll outline ideas, send you article topics, or draft up a digital marketing campaign to send to you. Once you’ve given me feedback, I’ll make further revisions. Only when you are completely satisfied with the work is the project marked as done.

What happens if I don’t like the first draft of copy?

Usually, the first draft is pretty solid, however, if you need me to make any edits, I am more than happy to do so for a minimal charge. I want to be sure that you are 100% completely satisfied with my work. I am also willing to negotiate my revision fee in the case where you don’t like it at all.

Will I have to sign a contract?

Yes. After we discuss what you are looking for and agree to work together, I will send you a HelloSign contract that summarizes the scope of the project as well as the agreed upon price. It also includes information and instructions on how to submit payments. The agreement gives both parties peace of mind that they have the same expectations.

In what form will you submit your project?

I’ll provide the copy and/or data to you in a shared Google Doc folder. I prefer Google Docs to MS Word as we both can track any edits made as well as respond to comments left in the doc. I feel that this cuts down on the number of emails sent back and forth to one another. Of course, if you rather an MS Doc or Excel file, please let me know and we can set up the contract that way instead.

What kind of writing and digital marketing work do you like best?

I love it all but if I have to choose one amongst the rest, I’d pick doing blog articles for my clients. They are less formal than submitting to publication sites and can be personalized geared towards having people explore your site.

These days, many publication websites are cracking down on backlinks. I like to network with other companies in your industry to set up an agreement for guest posting. One of those, “I’ll scratch your back if you’ll scratch mine” type of deals.

Web and digital marketing content is a load of fun too. I like seeing what others are doing and take the bar up a notch and beat them out with SEO and colorful marketing tools that get them clicking and heading over to your website.

Do you understand search engine optimization (SEO)?

I am right there with you! For my own sites (Yes, I have more than one, that’s how much I love to write!), I use the Yoast SEO tool to ensure that each webpage and blog post will rank your site higher in search engines.

I know that researching keywords is time-consuming. If you rather, I can assist you with keyword research. Or you can provide the keywords and I will create content that caters to them.

In addition to page content, I can also write your title tags and meta-description tags, since they’re important elements of search engine optimization.

Will you be able to write and market my business if you don’t have any direct experience in my field?

Yes. I enjoy working with those in all industries and have been doing so for years now. If I am not familiar with yours, I take my time to not only speak to you about it but do the research on my own time and learn about it.

Regardless of the business, you’re in, the same rules apply across the board. Well-edited articles and digital marketing campaigns can be adapted for all businesses.

What if I already have a rough draft and I just need help with copy editing?

Great! You can send it over to me and I’d be happy to edit or rewrite anything if need be.

Can I see some examples of your work?

Sure! You can visit my portfolio here.

Do you have any references?

Yes. If you want to speak to any of my current clients, feel free to ask, and I’ll provide you with their contact information.

I know your specialty is writing and editing, but what if I also need help with other digital marketing services such as advertising?

Right now I help out with digital marketing campaigns and managing social media advertisements. If you are interested in those services, please contact me and we can discuss your needs further.

I’m curious, how do you get most of your clients?

My clients come from a variety of sources. I have clients contact me via LinkedIn, Facebook, and freelance sites. I have also come up in organic searches on Google.

My existing clients have also referred me to others in their industry.

What does your workload look like?

As a freelance digital marketer, my workload varies week to week. I stay relatively busy and fill any downtime with new clients who find me on LinkedIn or on freelance websites.

In the case where I do get too many new business requests than I can handle, I accept the projects for which I’m a fit and have time.

If you agree to take on my project, how soon can we get started?

How soon we can get started depends. I usually have a queue of projects lined up but pride myself on providing a quick turnaround. If you are on a tight deadline, tell me upfront and I will make sure to make you a priority.

How long are turnaround times?

I offer a 48-hour turnaround on writing projects, ad copy, and web content that are 1000 words or less.

For digital marketing or advertising projects, I offer a three-day turnaround.

Again, it all depends on the scope of the project. If you have a strict deadline, let me know and I will do my best to get it to you before then.

What if I live in another state (not Colorado like you) or country? Can we still work together?

Yes. Many of my clients are in the Colorado area, but I have worked with people in all states including my hometown in California. We work with Zoom, Skype, phone, or email. I also have clients that prefer chat apps like Slack.

Right now, I am only working with US-based customers.

Will you sign a non-disclosure agreement?

Yes. I act as a ghostwriter/ghost marketer. I do not take credit for any projects unless otherwise offered to do so. All I ask is that I can use you as a referral for future projects.

You sound like a good fit for my marketing project. What’s the next step?

Let’s chat! You can schedule your free 15-minute consultation call via Skype or phone. You can also send me an email at contact@daniwatkins.com. Together, we can figure out how to tackle your next writing, editing, or digital marketing campaign.