Why should I hire a freelance digital marketer versus a firm or ad agency?

As an independent contractor, I take pride in working closely with my clients. I believe that working with a freelancer gives you a personal connection. I know that when freelancer and client work one-on-one together, the work gets done faster and more efficiently than with a firm or agency. There is less back and forth and more time focusing on getting work done to grow your business faster.

I’ve also found that working with a marketing agency means you pay a whole lot more. I quote each project individually and am always conscious of your budget.

Assuming I’ve decided to go the freelance route, why should I hire you vs. another freelancer?

I have a bachelor degree in English and a bachelor degree in Communications from the University of Colorado at Boulder. I have years worth of experience writing and marketing in various industries. I have worked with all types of writing including essays, short stories, books, ebooks, blogs, web content, and digital marketing content. Plus, I have promoted those pieces across Facebook, Twitter, LinkedIn, and Instagram.

What services do you provide?

My services include blog management, social media management, and paid advertising. You can find more details on the services I provide here.

Who are most of your current clients?

My clients come from established business, startup companies, and authors looking to be the next New York Times Bestseller. I currently do a lot of business ghostwriting for clients who contribute to publications like Forbes, the Harvard Business Review, and Inc. Magazine.

The clients that hire me for digital marketing or web content are generally new businesses. I take the time to research what their competitors are doing and figure out how to differentiate them. I enjoy finding curated content to post on their social media accounts. I find entertaining and relevant content that is sure to increase followers and make your page more interactive. Plus, using tools and apps like Hootsuite and Buffer make it easier to get things done in less time.

Will you give me a quote before the work begins?

Of course. I recognize that budgets are tight and no one blindly hires someone for a marketing service.

I understand that there are plenty of digital marketers that will charge you pennies for their services on freelance sites. My philosophy on that is you get what you pay for. I charge what I charge because I know what it takes to generate leads for you.

The reason you hire someone like me is to get that has years of experience with social media marketing and digital marketing content. Once I send you your FREE digital marketing demo, we can then talk about how much I charge. Each project is different and I make sure that the price we agree on suits your project the best. My clients all tell me that they feel like they get excellent value for their money.

What are your terms?

I invoice clients on a bi-monthly basis. The monthly cycle begins on the first of the month. We will invoice you for this on the first of the following month, which will be due by the seventh. If you decide to leave us the during the monthly cycle it will continue to run and the invoice will still be sent at the end of the month. We will then end the contract and you will not join the next monthly cycle.

What types of payment do you accept?

I accept company checks or electronic payments through PayPal. If you don’t have a PayPal account, you can still pay through PayPal using a Visa or MasterCard credit card. I can send information on how to set that up. Please note that PayPal charges a fee of approximately 3%.

I understand that you need to keep your books straight and I am more than happy to join your company as a 1099 employee if you prefer to go that route.

What makes you unique as a digital marketer?

Other than my education and experience, I care about my clients and their successes. That’s why I work closely with my clients and am dedicated to each project I work on.

I am a detailed oriented and organized person that can take the project and run with it. I ask lots of questions and make sure I understand the full scope of what you are looking for when hiring someone to handle your social media and digital marketing projects. I have worked with many different industries and can offer suggestions on items to make sure your project is heading in the right direction. I want to understand who you are and what your business is all about.

I’m looking for a digital marketer long-term, someone I can give on-going work. Do you take on accounts?

Yes, I do. Many of my clients have been with me for a long period of time now. Because they know what each long-term client is looking for, they just pass along their project with minimal direction. They like that I am loyal, have a quick turnaround, and get the project done right the first time.

What is the typical process for having you manage my social media accounts or create digital marketing campaigns for my company?

To be sure that we are both on the same page, I’ll set up a call (phone or Skype) at your convenience. I like to take my time and get to know exactly who you are, what you need help with, and any specific details that you’d like me to include in your social media or digital marketing campaign.

After I’ve gotten as many details as you can provide, I’ll outline ideas, send you examples of curated social media content, or draft up a digital marketing campaign to send to you. Only when you are completely satisfied with the work is the project marked as done.

What happens if I don’t like the initial proposal?

Usually, the first proposal is pretty solid. However, if I missed the point, we can go back through things together until we are both on the same page. I want to be sure that you get the most bang for your buck and that your social media or digital marketing campaigns are done correctly.

Will I have to sign a contract?

Yes. After we discuss what you are looking for and agree to work together, I will send you a HelloSign contract that summarizes the scope of the project as well as the agreed upon price. It also includes information and instructions on how to submit payments. The agreement gives both parties peace of mind that they have the same expectations.

In what form will you submit your project?

I’ll provide the proposal and/or data to you in a shared Google Doc folder. I prefer Google Docs to MS Word as we both can track any edits made as well as respond to comments left in the doc. I feel that this cuts down on the number of emails sent back and forth to one another. Of course, if you rather an MS Doc or Excel file, please let me know and we can set up the contract that way instead.

What kind of social media and digital marketing work do you like best?

I love it all! But if I have to choose one amongst the rest, I’d pick managing social media and ad accounts. Finding curated content like silly videos or memes related to your brand is always a blast.

Managing client’s blogs is fun and I like being in charge of what new and exciting content we can offer to your audience. It is personalized and geared towards having people explore your site. I like seeing what others are doing and take the bar up a notch and beat them out with SEO and colorful marketing tools that get them clicking and heading over to your website.

In short, I love seeing the ROI that comes with each project!

Do you understand search engine optimization (SEO)?

I am right there with you! For my own sites (Yes, I have more than one, that’s how much I love digital marketing!), I use the Yoast SEO tool to ensure that each web page and blog post will rank your site higher in search engines.

I know that researching keywords is time-consuming. If you rather, I can assist you with keyword research. Or you can provide the keywords and I will create content that caters to them.

In addition to page content, I can also write your title tags and meta-description tags, since they’re important elements of search engine optimization.

Will you be able to write and market my business if you don’t have any direct experience in my field?

Yes. I enjoy working with those in all industries and have been doing so for years now. If I am not familiar with yours, I take my time to not only speak to you about it but do the research on my own time and learn about it.

Regardless of the business you are in, the same rules apply across the board. Well-edited articles and digital marketing campaigns can be adapted for all businesses.

I’m interested in your blog management service. Can I see some examples of your work?

Sure! You can visit my portfolio here.

Do you have any references?

Yes. If you want to speak to any of my current clients, feel free to ask, and I’ll provide you with their contact information.

I’m curious, how do you get most of your clients?

My clients come from a variety of sources. I have clients contact me via LinkedIn, Facebook, and freelance sites. I have also come up in organic searches on Google.

My existing clients have also referred me to others in their industry.

What does your workload look like?

As a freelance digital marketer, my workload varies week to week. I stay relatively busy and fill any downtime with new clients who find me on LinkedIn or on freelance websites.

In the case where I do get too many new business requests than I can handle, I accept the projects for which I’m a fit and have time.

If you agree to take on my project, how soon can we get started?

How soon we can get started depends. I usually have a queue of projects lined up but pride myself on providing a quick turnaround. If you are on a tight deadline, tell me upfront and I will make sure to make you a priority.

How long are turnaround times?

I offer a 48-hour turnaround on writing projects and web content that are 1000 words or less.

For digital marketing, social media management or advertising projects, I offer a three-day turnaround.

Again, it all depends on the scope of the project. If you have a strict deadline, let me know and I will do my best to get it to you before then.

What if I live in another state (not Colorado like you) or country? Can we still work together?

Yes. Many of my clients are in the Colorado area, but I have worked with people in all states including my hometown in California. We work with Zoom, Skype, phone, or email. I also have clients that prefer chat apps like Slack.

Right now, I am only working with US-based customers.

Will you sign a non-disclosure agreement?

Yes. I act as a ghostwriter/ghost marketer. I do not take credit for any projects unless otherwise offered to do so. All I ask is that I can use you as a referral for future projects.

You sound like a good fit for my marketing project. What’s the next step?

Let’s chat! You can fill out schedule your FREE demo request and then we can set up a time to meet via Skype or phone. You can also send me an email at contact@daniwatkins.com. Together, we can figure out how to tackle your social media and digital marketing needs.